Google Discover and Google News specialists

Millions of readers from Google Discover on your site. At zero cost.

We build and run a new topical section inside your publication. We write, publish and take the content to Discover and Google News. The traffic stays on your domain, and your ads monetize every visit.

Book a 15-minute call See the results

$0 per month for the publisher
Revenue share up to 80%
Authors with Knowledge Graph

+135.87%pageviews in one month

898.78Kvisits from Discover

1.32Munique users

We take your content to

We measure results with

Results from a current client · August 2026

What our writers generated in a single month

pageviews versus the section's historical average: +135.87%
pageviews in the month: 1.62M
unique users in the month: 1.32M
visits from Google Discover: 898.78K

Source: Marfeel, filtered to articles bylined by our editorial team only.

Services

Everything you need to grow on Google, in one partnership

From the first idea to monetization, we handle every stage. You decide how far to go.

A managed Discover section

We open a dedicated category on your site and keep it fed with articles built for Discover, bylined by our authors.

Google News distribution

Headlines, images, publishing times and structured data tuned for Discover, Google News and organic search.

Authors with authority

Every one of our writers is an entity Google recognizes, with their own Knowledge Graph: a strong E-E-A-T signal for your articles.

Multilingual content

We write in several languages to put your publication in front of new audiences and new markets.

Flexible monetization

Zero cost, revenue share, CPA, monthly fee or a hybrid formula: you choose how you earn.

Transparent monthly reports

Numbers from Search Console and your analytics tool, every month, with no spin.

Separate service

Knowledge Graph for your newsroom

A separate service: we give your own journalists an entity on Google too, strengthening the authority of the whole site.

Explore the service

How it works

You give us the space. We do the rest.

Five steps, one team. Your newsroom keeps working exactly as it does today.

Illustration: selecting editorial topics

Illustration: a writer working on a laptop

01
Analysis
We study your site and pick topics with demand on Discover that attract audiences different from the ones you already have.
02
New section
We create a dedicated category for these verticals, kept separate from your main editorial line.
03
Writing
Our writers, all Discover specialists, write and publish articles directly in your CMS.
04
Distribution
We optimize headlines, large images and timing for Discover, Google News and organic search.
05
Monetization
You monetize the visits with your usual ads. We monetize the section's commercial vertical, or you pick another model.

What the publisher does

Almost nothing

Create author accounts for our team in your CMS
Open a category for the new verticals
Give us read-only access to Search Console so we can track results

Discover entry in the Google Search Console Performance report

What our team does

Everything to do with content

Research and choose the topics
Write the articles, in several languages if needed
Publish and optimize for Discover and SEO
Monetize the vertical
Send regular performance reports

Partnership models

Choose how you earn. Your cost stays at zero.

Every partnership starts from the same principle: the publisher pays nothing. Then you pick the incentive that best fits your volumes and goals.

Starting point

Vertical partnership

$0/month

We run the new section and take care of its commercial monetization. The site's traffic and advertising stay yours.

No fees, no extra writers
No technical work
100% of your site's advertising stays yours

Revenue share

Earn on the traffic we bring

60%80%

From 60%Your share rises with volumeUp to 80%

You receive from 60% up to 80% of the advertising revenue generated by the traffic we bring. The more the volume grows, the bigger your share.

CPA

Per acquisition

A payment for every qualified acquisition generated by the section, with shared, verifiable metrics.

Monthly fee

Fixed amount

An agreed monthly payment for the editorial space: predictable income from the very first month.

Hybrid

Tailor-made

We combine a fixed fee, revenue share and CPA in the mix that works best for your publication.

Percentages and terms are set according to volume, market and type of section.

Find the right model for you

Real data · August 2026

One month of work at a partner publication

August 2026 figures, counting only the articles written by our team at a partner publication. Headlines are blurred for confidentiality.

Marfeel dashboard for August 2026 showing our team's articles, headlines blurred — Marfeel dashboard, 1–31 August 2026. Each article in the list brought between 11K and 45K users.

Where the traffic came from

Google Discover898.78K
Google Search340.87K
Dark social68.02K
Back/forward cache48.72K
Refresh35.71K

Traffic from search: 88%
Visits from mobile: 94%
New content: 76%
Engagement time: 00:40

Total pageviews versus the historical average

+135.87%

Last month1.62M

Max1.36M

Average686.65K

Min258.03K

August beat the previous record (1.36M) and closed 135.87% above the average (686.65K).

Success stories · Google Search Console

What happens when we start working together

Search Console Discover reports from two partner publications. The arrow marks the day our team started publishing.

Publication A

From about 10K to peaks of 50K clicks a day

Clicks (12 months): 2.25M
Impressions: 40.6M
Average CTR: 5.5%

Search Console Discover chart for publication A over 12 months

Partnership starts

Partnership started in late February 2025. In April the site hit its highest click peak of the year.

Publication B

More than 100K clicks a day within seven weeks

Clicks (period): 3.51M
Impressions: 38.8M
Average CTR: 9%

Search Console Discover chart for publication B from May to August 2025

Partnership starts

Partnership started on 30 May 2025. By mid-July, Discover had passed 100K daily clicks.

Single articles · Marfeel

A single article can bring more than 150K users

Marfeel statistics for a single article with 170K pageviews — **170.35K pageviews** and 161.39K users. 124.15K visits came from Discover, with a reading time of 1 min 08 s.

Marfeel statistics for a single article with 211K pageviews — **211.16K pageviews** and 187.22K users. 152.31K visits came from Discover, 97% of them on mobile.

Author authority

Authors Google recognizes

All our writers are entities on Google, each with their own Knowledge Graph. Google identifies them as experienced authors, an important signal for Discover and for E-E-A-T. The articles they byline on your site benefit from that authority.

Google knowledge panel of one of our authors, with details blurred — A real example of the Knowledge Graph panel of one of our authors. Every one of our writers has their own. Details blurred for privacy.

Separate service · Knowledge Graph

Your journalists can become entities on Google too

On top of the partnership, we offer a service dedicated to your newsroom: we give your publication's journalists and editors their own entity on Google and their Knowledge Graph panel, just like our authors.

Google recognizes your bylines as expert authors
You strengthen the E-E-A-T signals of the whole publication
Your content gains visibility on Discover, News and Search

How we work

Byline audit
Unique identity
Authority signals
Panel monitoring

Tailor-made quote, defined once we understand what your newsroom needs.

Explore the Knowledge Graph service Request a quote

First Last

Journalist

About

Publication: Your publication
Topics: Business · Technology
Profiles: Website · Social

Growth without expanding your newsroom

Illustration: people reading the news on their phones

More unique users

New audiences, complementary to the ones you already have, arriving every month.

More presence on Google

Your domain builds a track record on Discover and in search, which also lifts your own content.

More ad revenue

Every visit generated by our articles shows your site's ads.

Zero cost

No fees, no extra writers, no technical work. A ready-made strategy.

Frequently asked questions

Common questions

Let's talk

Who bylines the articles?

Our writers, each with a dedicated author profile on your site. They are all entities on Google with their own Knowledge Graph. The content stays clearly identified and separate from your newsroom's work.

What kind of sections do you create?

Topics with high demand on Discover that complement your audience. We don't work with fixed categories: we choose the subjects together before starting, in line with your editorial standards and the rules of your market.

Does it change the publication's editorial line?

No. The content goes into a dedicated category and does not replace your newsroom's coverage.

Do we need a technical team?

No. You only need to create the CMS users and the category. We sort out the technical details together once you decide to go ahead.

How do revenue share, CPA and the monthly fee work?

It always starts at zero cost for the publisher. With revenue share you receive 60% to 80% of the advertising revenue generated by our traffic, depending on volume. Alternatively you can choose a payment per acquisition (CPA), a fixed monthly fee or a hybrid formula.

Is the Knowledge Graph service included?

It is a separate, optional service designed for your publication's journalists. The quote is tailor-made and we define it after a first conversation.

How do you measure results?

Through read-only access to Search Console and your analytics tool. Every month you receive a report with the section's numbers.

Do you work in English?

Yes. Our team produces content in several languages, including English.

Next steps

How to get started

A quick call to get to know your site and your audience.
A proposal for topics and the new section, with no commitment.
Author accounts are created and publishing begins.
A monthly report with results from Search Console and your analytics.

Let's talk about your publication

Write to us and we'll set up the call.

Book a 15-minute call account@igcrm.ai