Entity
To Google, an entity is a person, organization or place it recognizes without ambiguity: it knows who they are, what they do and which content they're connected to.
- IG CRM AI
- Knowledge Graph for newsrooms
Knowledge Graph service for newsrooms
Your bylines, recognized by Google.
We give your publication's journalists and editors their own entity on Google and their Knowledge Graph panel. More authority behind every article, and a better chance to stand out on Discover, Google News and Search.
- For journalists and editors
- E-E-A-T signals
- Tailor-made quote
First Last
Journalist
About
- Publication
- Your publication
- Topics
- Business · Technology
- Profiles
- Website · Social
Recent articles
In plain words
Three ideas to understand the service
Knowledge Graph
The vast knowledge base where Google links entities to each other: journalists, publications, topics, articles, awards.
Knowledge panel
The box that appears in the results when someone searches for an entity. For a journalist, it's the visible sign that Google knows who they are.
Why it matters
Google looks not only at what you write, but at who writes it
E-E-A-T
Experience, expertise, authoritativeness and trustworthiness sit at the heart of Google's quality guidelines. A recognizable author makes those signals clear and verifiable.
Discover and Google News
Both channels give room to transparent, trustworthy sources. Clearly identified bylines help your articles stand out in the feeds.
Every article benefits
An author's authority travels with everything they byline: new pieces and the publication's archive alike.
Value that lasts
The entity stays tied to the journalist and the publication. It isn't a campaign that ends: it's an asset that grows stronger over time.
Before and after
Without an entity
- To Google, the byline is just a name on a page
- Namesakes and scattered profiles create confusion
- No panel in the search results
- Weak or inconsistent authority signals
With an entity
- Google knows who the journalist is and what they cover
- The byline is linked to the publication and its topics
- A Knowledge Graph panel in the results
- Clear, consistent E-E-A-T signals on every article
A real example
The same result we build for your bylines
This is the knowledge panel of one of our authors, blurred for privacy. Every one of our writers has one, and with this service we bring it to your publication's journalists too.
Method
How we work, step by step
Byline audit
We analyze author pages, bylines and each journalist's online presence. We set priorities and realistic timelines, byline by byline.
Unique identity
For each byline we build a consistent identity: name, role, bio, areas of expertise, photo and official profiles.
Author pages and structured data
We optimize the publication's author pages with Person markup and sameAs links, so Google ties every article to the right person.
Authority signals
We consolidate each byline's presence across reliable, consistent sources, so Google finds independent confirmation.
Monitoring and reports
We track how each entity is recognized and when the panel appears, with regular reports and clear next steps.
What you get
Concrete, measurable work
- An initial audit of every selected byline
- An action plan for each author, with priorities
- Optimized author pages and markup ready to publish
- Regular reports on the status of each entity
- Guidelines to keep bylines and profiles consistent
Who it's for
For newsrooms that want to make the most of their bylines
- Publications with an in-house newsroom and regular bylines
- Editors-in-chief who want to strengthen the publication's credibility
- Newsrooms betting on Discover and Google News
- Media groups with several titles and many authors
Transparency first
Google decides whether to recognize an entity, and nobody can guarantee it. We work methodically on the signals Google uses and tell you clearly, from the audit onwards, what to expect for each byline.
Tailor-made quote
The cost depends on the number of bylines and where each one starts from. We define it after a first conversation, with no commitment.
Request a quotePairs perfectly with the Discover partnership
Our authors already have their entity. With this service your journalists get theirs too, and the whole publication presents itself to Google with authoritative bylines.
Explore the partnershipFAQ
Questions about the service
How long does it take?
It depends on each journalist's online history. In the initial audit we give realistic timelines, byline by byline.
Does the journalist need to be famous?
No. They need real, verifiable journalistic work. Our job is to make it clear and recognizable to Google.
What does the newsroom need to do?
Very little: share basic information about each byline and give us access to the author pages. We take care of the rest.
Do you guarantee the Knowledge Graph panel?
No, and be wary of anyone who does: the decision belongs to Google. We guarantee a rigorous method, transparency at every step and clear reports.
How many bylines can it cover?
From a single journalist to the whole newsroom. In the audit we help you choose where to start.
Separate service · Knowledge Graph
Request your quote
Tell us how many bylines you'd like to strengthen and we'll come back with a proposal.
- An initial audit of every selected byline
- An action plan for each author, with priorities
- Optimized author pages and markup ready to publish
Tailor-made quote
The cost depends on the number of bylines and where each one starts from. We define it after a first conversation, with no commitment.
Request a quote account@igcrm.ai